About Me

I’m Amelia, the founder behind Sparks Fly. We're a strategy-first marketing consultancy built to help service-based brands grow with clarity, performance creative, and proven results.

Before building Sparks Fly, I spent my career across leading media and technology companies. At BuzzFeed, I worked as APAC Brand Strategy Manager, collaborating with global teams, producers and clients to strategise, pitch and deliver multi-channel branded content campaigns. Prior to that, I joined Yahoo (Oath/Verizon) on the commercial team, selling content, DSP solutions and insight platforms, after five years working across Bauer Media and time at Travelzoo Australia.

Travel, hospitality, QSR and luxury/e-commerce brands are part of my career DNA.

The bespoke system and strategy we use at  Sparks Fly - how we collaborate, what we create and  the media buying and planning is insight-led and backed up by real-world experience, running multi-channel campaigns to a global audience of 650M+. Now, I like to apply the best of those learnings to SMBs, where we really see an impact.

We drive success for our clients by having a strong commercial focus and running lean - we look further down the line than just leads,  or fluffy traffic metrics / awareness.

This business was built to solve the two biggest barriers to scaling: achieving reliable ROI as you grow, and navigating the fast-moving, often overwhelming world of social and digital marketing.

 Amelia,